Partner & CMO at Multicoin Capital
John Robert (“JR”) is a Partner and leads global marketing and communications at Multicoin Capital. He has worked in service of venture capital for nearly 20 years and specializes in go-to-market strategy, public relations, branding, and early-stage commercialization.
I've worked inside hundreds of startups over ~20 years, across AI, robotics, SaaS, and crypto. I've helped grow businesses from a kernel of an idea to multi-million-dollar acquisitions, and helped grow Multicoin Capital from tens of millions in AUM in 2018 to more than a billion across our hedge fund and venture funds today.
As CMO I lead marketing, communications, and events, including the Multicoin Summit, an invite-only gathering of the industry's best investors and thought leaders. I also still work closely with our portfolio on go-to-market, crisis comms, PR, and brand strategy.
Beyond the firm I invest, read, write, and build for fun. I have deep roots in Austin and try to give back by mentoring at the University of Texas, Techstars, and Capital Factory, advising SXSW, and serving on the board of Friends of the Children Austin.
Leads global marketing, communications, and events, including the Multicoin Summit. Multicoin is a thesis-driven firm that makes long-term, high-conviction investments in crypto companies and protocols across public and private markets.
Assists with fundraising, marketing, and strategy to the Austin Chapter of Friends of the Children (Friends Austin). Friends of the Children leverages embedded, long-duration mentoring to stem the advance of systemic poverty for the children most in need.
Advises on programming and the direction of the Interactive conference. Worked inside SXSW earlier in his career and has stayed close to it since.
Worked with senior members on consensus, partnerships, and how the industry talks to the press.
Mentored companies in the Austin accelerator and was often selected to help them prepare for demo day.
Mentored startups in the program and was often tapped to get them ready for demo day.
Co-founded with friends. Produced tasting events where whiskey enthusiasts could sample new and rare spirits, with proceeds going to Well Aware. That work helped fund 15 wells for communities in Africa.
Founding-team member at a boutique consultancy that brings emerging technologies to market, focused on frontier science and deep tech.
Booked influencers, directors, actors, and press for Studio SX during the Film and Interactive conferences.
Coordinated the South Padre Music Festival for a digital agency focused on live, mobile, and online experiences.
Building a company is easier when you have someone good to think with. I advise founders and operators on narrative, go-to-market, and how to show up in a noisy market.
Interested? Let's chat (johnrobertreed@gmail.com).
I'm interested in investing in early-stage startups. Check size can range from $25K–$250K. As an investor, I will help you shape your story and define your marketing program.
Current themes:
If that sounds like you, let's chat (johnrobertreed@gmail.com).
Books that stayed on the shelf. Drag to browse, click one to pick it up.